Edition November 2024

As more industries increasingly capitalise on opportunities brought by the fourth industrial revolution, a local online platform called Zettuu is helping African fashion designers to reach global markets.

Established in 2018 by Mbali Ndandani and Portia Nondo, Zettuu only went live in 2021. Because it is an online platform, anyone in the world who buys clothes online can buy designer items by local entrepreneurs, thanks to Zettuu.

Speaking to Public Sector Manager (PSM) magazine at the Proudly South African s Young Designer Workshop that was recently held at the STADIO School of Fashion, Ndandani said their vision was to build an ecosystem of support for African entrepreneurs, including empowering them to become drivers in manufacturing.

We started Zettuu to allow creators to focus on creating. We wanted to create access to markets so that African entrepreneurs can reach customers across the globe,  she explained.

She added that Zettuu also exists as an incubator that provides mentorship and business strategies to emerging creatives to help them grow their brands.

PSM asked Ndandani to share a few fashion tips for women as we say goodbye to Spring and hello to Summer.

Black Waxed Fabric Kimono- R 2 244.76
This elegant black waxed fabric Kimono is designed with a relaxed and flowing silhouette, adorned with Shweshwe-inspired prints allowing freedom of movement and a true statement piece that combines cultural heritage, style and sophistication,  she said.

Long colourful print skirt with pockets (full flare)- R 719.03
This skirt is inspired by traditional Ndebele patterns and bold colours that celebrate cultural heritage while adding a bold statement to your look. Perfect for any occasion, this skirt effortlessly transitions from day to night, an essential piece for those who appreciate style and cultural expression,  she explained.

Bayi Short Poncho- R 1 806.33
This poncho is inspired by Nwenda which is a rectangular garment with two straps for the shoulders that wraps around the body and is tucked on one side. This poncho offers a unique blend of modern fashion and rich tradition. Recommended for its versatility, this poncho can be worn on chilly summer days, providing warmth without compromising on style,  said Ndandani.

Seshweshwe printed add-on top and Minimalistic Seshweshwe Print Dress-Shirt (White)- R 438.43
The inspiration behind the Seshweshwe wrap top lies in its B asotho roots, where it represents heritage and artistry. Crafted with authentic Shweshwe fabric, known for its vibrant patternsand durability, this piece not only celebrates cultural identity but also serves as a testament to the craftsmanship of African textiles. It can be paired with the Minimalistic Modern Seshweshwe
print dress shirt,  she explained.

Kharetsa Printed Dress- R 2 332.45
This Basotho blanket dress is a timeless piece that blends tradition with modern style. It carries cultural significance, as the Basotho blanket is a symbol of pride and heritage. The fabric also offers enough warmth to be comfortably worn on cooler summer days, making it a great option year-round,  she said.

Black and white tribal print add on- R 631.34
The Tribal Add-On is more than just a stylish accessory; it embodies the essence of versatility and cultural expression. Designed for multifunctionality, this piece can be worn as an over-skirt, one-hand top, or poncho, offering endless styling possibilities to elevate your look,  Ndandani concluded.

* Prices correct at the time of publishing.